Internet

Organic Search Engine Results Pages

Organic Search Engine Results Pages

Nothing Beats Natural Organic Search Engine Results! The search results that appear on the left-hand of the page and are not on a colored background are referred to as “organic” or “natural” search results. Search listings that appear on the right-hand column or a colored background at the top of …

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Keyword Effectiveness Index

Keyword Effectiveness Index (KEI) Values

The key to achieving high placement on organic Search Engine Results Pages (SERPs) is the Keyword Effectiveness Index (KEI). Calculating KEI values provides a rating system to evaluate the effectiveness of long tail keyword phrases. Search terms with a greater KEI value rating increase the probability of a high placement …

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Google’s PageRank

Google's PageRank

The average person conducting a search on Google/Yahoo/MSN, etc. will only click to successive pages twice (providing an initial page and two addition ones) before moving-on. Consequently, many tools which analyse search engine index results will only store the first thirty returns for a given set of keywords, i.e. three …

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Gap Analysis Study

Gap Analysis Study

When we begin with a new client the first step we recommend is to start with a Gap Analysis study on one’s own site. A Gap Analysis study provides a foundation for where a company is relative to their competition. Further, we recommend a client book us for a Gap …

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Driving Traffic to Achieve a “Success Event”

Driving Traffic to Achieve a “Success Event”

While we’re using the common term, “success event”, the best practices term is a “converted link” or as a verb “to convert links”. This can be better understood in relation to traditional marketing. In the old days of direct mail we used to speak of a successful direct mail piece …

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Considerations for Web Builds

Considerations for Web Builds

The primary question for an internet build is one of scaleability. At what point will it be necessary to have Enterprise-level architecture and traffic capacity? Enterprise-level internet presence is met when a company’s web site reaches at least one of three levels of activity. The first is the number of …

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Communicating with Search Engines

Communicating with Search Engines

Before long tail keyword research, before keyword density analysis, before any on–page Search Engine Optimization (SEO) tasks are undertaken, to achieve a high placement — in the colloquial, to get a high ranking — on the Search Engine Results Pages (SERPs) it’s a best practice to enable communication with the …

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