Internet

The primary objective — why one engages in Search Engine Optimization (SEO) — is to be found. Specifically, to have one’s web site achieve a higher placement on organic Search Engine Results Pages (SERPs). While there is some variance in different genres of search terms, on average, 68% of the …

Nothing Beats Natural Organic Search Engine Results! The search results that appear on the left-hand of the page and are not on a colored background are referred to as “organic” or “natural” search results. Search listings that appear on the right-hand column or a colored background at the top of …

The key to achieving high placement on organic Search Engine Results Pages (SERPs) is the Keyword Effectiveness Index (KEI). Calculating KEI values provides a rating system to evaluate the effectiveness of long tail keyword phrases. Search terms with a greater KEI value rating increase the probability of a high placement …

The average person conducting a search on Google/Yahoo/MSN, etc. will only click to successive pages twice (providing an initial page and two addition ones) before moving-on. Consequently, many tools which analyse search engine index results will only store the first thirty returns for a given set of keywords, i.e. three …

When we begin with a new client the first step we recommend is to start with a Gap Analysis study on one’s own site. A Gap Analysis study provides a foundation for where a company is relative to their competition. Further, we recommend a client book us for a Gap …

While we’re using the common term, “success event”, the best practices term is a “converted link” or as a verb “to convert links”. This can be better understood in relation to traditional marketing. In the old days of direct mail we used to speak of a successful direct mail piece …

The primary question for an internet build is one of scaleability. At what point will it be necessary to have Enterprise-level architecture and traffic capacity? Enterprise-level internet presence is met when a company’s web site reaches at least one of three levels of activity. The first is the number of …

Before long tail keyword research, before keyword density analysis, before any on–page Search Engine Optimization (SEO) tasks are undertaken, to achieve a high placement — in the colloquial, to get a high ranking — on the Search Engine Results Pages (SERPs) it’s a best practice to enable communication with the …